In a standard tier, the focus is often on colour vibrancy. Coated papers reflect light and make inks pop. But in the premium tier, the material itself is a key part of the design.
A cotton business card is uncoated. This means ink is absorbed into the fibres rather than sitting on top. The result is a dry, matte finish that looks natural. The texture adds a layer of physical presence that a smooth card cannot replicate. It signals that the card is a crafted object, not just a printed label.